If you’re a business owner, you understand the importance of ensuring your customers can easily find their way to your place of business. Exterior directional signage is one of the best ways to provide visitors with clear and accessible directions around your premises. By having solid outdoor directionals in place, you’ll be able to ensure that potential customers don’t pass by without stopping off at your business. With this article, our team here at Prestige Signs will cover tips that will help you ensure that exterior directionals are working in favour of bringing more traffic through your doors and not turning them away! From choosing quality materials for long-term durability to ensuring visibility from all possible points – read on for our top tips for improving exterior directional signage. If you are ready to place an order for directional exterior signs or even interior signage solutions, you need to get in touch with one of our team members today; we are always more than happy to help you!
What Are Exterior Directional Signs?
Exterior directional signs guide people outside a building or establishment, usually directing them to various destinations or facilities. They are typically located on the exterior walls of buildings, on poles or on the ground. They direct people to specific locations within a facility, such as restrooms, exits, elevators, and parking areas. They may also provide information about the building’s address and accessibility and any branding or advertising messages. Choosing to work with a company like ours here at Prestige Signs, you will always receive the highest quality work from our professional sign makers.
Directional Signs Need To Match Your Company Branding
Having exterior directional signs that match your company branding is crucial for creating a cohesive image for your business. A consistent brand image helps to establish trust and credibility with customers and can differentiate your business from competitors. Matching the design elements of your directional signs with other aspects of your branding, such as your logo, colour scheme, and font, helps to reinforce your brand identity and creates a recognisable and memorable impression. By having directional signs that match your branding, customers can quickly identify and locate your business, even in a new location. This can lead to increased customer satisfaction and help to build customer loyalty. Additionally, a well-designed and professional-looking sign can contribute to customers’ overall impression of your business, helping to increase its perceived value. Ensuring that your exterior directional signs match your company branding is essential for creating a consistent and recognisable image for your business and reinforcing your brand identity. This can increase brand recognition, customer loyalty, and customer satisfaction.
Make Sure Your Directional Signs Are Accessible
It is essential to ensure that your directional signage is accessible to all individuals, including those with disabilities. Accessible signage includes features that make it usable by people with visual, auditory, and physical impairments. Some ways to make your signage accessible include: Visibility: Signs should be easy to see and read, with high contrast between the text and background and clear, legible text. Placement: Signs should be placed at an appropriate height, with enough space around them to allow for easy viewing and access. Tactile features: Signs should include raised letters and braille for individuals who are blind or have low vision. Audio cues: Signs should include audio cues, such as voice prompts or audible beeps, for individuals who are deaf or hard of hearing. By ensuring that your directional signage is accessible to all individuals, you can ensure that everyone can easily navigate your facility and access the information they need. Additionally, accessible signage is required by law in many jurisdictions, so making sure your signs are accessible can also help you comply with relevant regulations. If you want to find out more, speak to our sign makers for the advice!
Test Your Exterior Signage For Effectiveness
Testing your exterior signage for effectiveness is crucial in ensuring that it serves its intended purpose and provides clear guidance to individuals using it. Several methods for testing your signage include user testing, observation, timing tests, and sign audits. User testing involves conducting surveys or tests with customers, employees, and visitors to gather feedback on the effectiveness and usability of your signage. This can help you understand how individuals interact with your signs and identify areas where they may struggle or need additional guidance. Observing customers and employees using your signage can provide valuable insights into its effectiveness. By watching individuals navigate your facility, you can identify areas where they may need additional help and make changes to improve the user experience. Timing tests involve timing how long it takes for individuals to find specific destinations or locations using your signage. This information can be used to identify areas for improvement and ensure that your signs are effectively directing people to their intended destinations. Finally, a sign audit is a comprehensive review of your signage, including checking for proper placement, clarity, and accessibility. This can help you identify areas where your signage may need to meet industry standards or regulations and make changes to ensure that it is effective and compliant. Testing your exterior signage for effectiveness is crucial in ensuring that it serves its intended purpose and provides clear guidance to individuals who use it. By conducting user testing, observations, timing tests, and sign audits, you can identify areas for improvement and make changes to ensure that your signage is practical and accessible for all individuals.
Contact Prestige Signs Today For Exterior Directional Signage
Directional signage is vital to any business, whether you’re a small, local independent shop or a large corporation. If your customers can’t find you, they can’t do business with you! The good news is that some easy tips can help improve the exterior directional signage for your business. Consider these tips from materials to the placement and everything in between the next time you evaluate your company’s signs. And if you need help creating or implementing a new sign strategy, contact Prestige Signs today. We specialise in all things sign-related and would be happy to assist you.