When it comes to outdoor signage, it will be installed on the exterior of your business or premises, it can be standalone, a billboard or hoardings, or it can be used for adverts, events or marketing campaigns. Whether it’s attached to your business premises and used to draw attention to your business as well as draw customers in. Types of signs that are good for this include building wraps, shop signs and architectural signs. Outdoor signage is one of the main factors when it comes to business growth, it also supports driving sales and creating new and potential customers. Outdoor signs will make an impression on passers-by as well as those who may not be aware of your company or your brand. These types of signs can reinforce your presence, promoting your company, your products, services and your message. There are many types of business signage available, and as a brand, you should invest in a sign that is going to work for your business, signage can also provide a valuable function such as informational, directional and safety signage. As signage experts, here at Prestige Signs, we take a look at the various types of outdoor signage that can work for your business.
Vehicle Graphics
Van, car and vehicle signage tends to not be the usual thought when considering new outdoor signage, however, it is very effective. It makes the most of unused space and offers an efficient way to get your brand out there for more eyes to see. This underrated yet powerful marketing technique is essential, from a full van wrap to a logo on your car, vehicle signage allows you to promote your business to all the areas that you travel to, it’s a very cost-effective way to promote your business.
Informational and Directional Signage
This is one of the most common types of signage, site identification will create awareness of your business, and this can encourage your existing clients to where you are located, as well as attract new customers. They are also often referred to as totem and monument signage. These types of signs come in a range, from posts and panels to post-mounted signage, all of these options are effective and will inform the important details about the whereabouts of your business and its location. These particular signs help customers to get to your premises, they will need to be durable and weather resistant as well as stand out. If your signage needs to be seen at night, you will need to consider a way to light it up or illuminated signage. Freestanding signs are a great option and will ensure maximum impact as well as ultimate visibility. Successful signage will draw in the attention of the public in a non-intrusive way, it will create interest and desire for your goods and services, as well as inform potential customers of what you do. You can include a call to action on this type of signage as an extra push. Business Signs Each and every business that wants to succeed will need to invest in good quality signage to help improve its visibility. By combining brand guidelines, images, logos and information on your services, you can promote your brand in the best way. Top-quality business signage will need to include top-of-the-range materials as well as quality production processes, you will need to remember that the sign should reflect your company and its message. There are many options to choose from, this includes dimensional letters, hoarding panels and illuminated signage. Banners and Flags Banners and flags offer a versatile approach to advertising, they are a popular option as they’re good value for money. They are also a good solution for temporary signage like event notifications. Colourful and well-designed banners and flags can draw attention to your products and services, as well as reinforce your brand message. With banners and flags, the placement of them is very important. They can be hung on the exterior of your office building or poles, teardrop flags can gain attention from long distances and pop-up banners can be used inside your facility.
Architectural Signage
Architectural signs are bespoke signage solutions that aim to support and strengthen your brand, they will be professionally designed, created and manufactured using either traditional or state-of-the-art materials. An architectural sign is not just a sign, it provides an artistic design engineered to promote and compliment a brand and business. Retail Fascia External retail fascias are a popular choice for shops, they will play a central role in encouraging new customers to come into your shop. Having a targeted and well-thought-out sign can help you to promote the right image so you can attract your target audience. Fascias and shop front signs will maximise the potential of your premises, they provide a unique, innovative eye-catching fascia sign. By being highly visible, they are the best option for direct promotion, ensuring that you have the best retail sign and fascia will ensure that your signage stands out from the crowd and provides the best first impression. Lettering Individual lettering and lettering signs are a great option for your business signage, there is a range of options when it comes to the type and style of sign you require, and you can produce something unique. Lettering signs are versatile and used for outdoor signage, they can also be used for indoor spaces and adapted for different uses.
Projection Signage
Projecting signs can protrude from a building at a 90º angle, they are usually double-sided and help to increase the visibility of your premises to approaching foot and vehicle traffic. They take various forms, from the more traditional ornate bracket and swing panel to an ultra-modern sleek and slim, LED light-sheet illuminated aluminium blade type sign. Whatever type of sign you opt for, you are sure to attract an increased number of prospective customers. Although conspicuous, illuminating your projection sign can really go a long way after dark in creating additional exposure to something that would otherwise go unnoticed at night. There are lots of ways we can add illumination to your sign, depending on your requirements, at Prestige Signs we will happily discuss at length with you before starting your sign design.
Plaques and Office Signs
For a more subtle identification of your business, a plaque in metal, acrylic or glass can be the perfect solution. Metal finishes include brushed or polished stainless steel, brass and bronze with logos chemically etched into the surface and infilled with durable vitreous enamel colours for long-term external use. Acrylic and glass plaques have diamond polished edges and standoff fixings for a smart finish. At Prestige Signs, we supply matching fixing caps for the various metal finishes and timber backing plinths if required. Should you have any more questions about types of signage, or if you’d like to find out more about the signs that our signmakers produce, please contact the Prestige Signs team today.
